Too many antique shop owners, especially live store front owners are not treating their business as a true money making business. I get the impression that the attitude is "if we build it they will come" in a sense this is true but do you just want to get by or do you REALLY LOVE what you are doing and want to make it a success, you will be the expert, the go to shop for all that is antique and collectible.
I opt for the go to shop owner myself and that is why I have been successful in my chosen field as an antique dealer for over 25 years. I am not wealthy by any means but I love sharing my knowledge and sharing my wonderful finds.